Story


Potion Kitchen is a Beirut-born clean beauty brand empowering people to feel good in their skin through conscious self-care products.


Rooted in an invigorating blend of science and mindfulness, Potion Kitchen harnesses the bounties of the Mediterranean’s lush landscapes to bring you accessible premium plant-based cosmetics.


Self-love and healthy living are at the heart of our practice, which unfolds as a perpetual quest to extract the best of locally sourced high-performance ingredients from freshly cut botanicals, distilling them to perfection into secret scented potions. 


Tailoring nature’s treasures to today’s high-intensity lifestyle with a keen eye for wellbeing and inclusivity, Potion Kitchen offers you a modern skincare and beauty experience where authenticity meets eco-consciousness.


Join our magic-making journey!

Ethos


Born from a firm belief in making clean beauty more widely accessible, Potion Kitchen challenges the exclusivity of plant-based beauty products by creating affordable high-end cosmetics that cater to modern customers with bustling lifestyles.

Our cruelty-free formulas are thoughtfully made from all-natural ingredients with no use of synthetic fragrances, artificial colors, mineral oils or harmful chemicals including Parabens, Petrolatum, Sulphates and Silicones.

In addition to limiting toxic ingredients, we are equally concerned about fighting toxic standards. The mental and physical harm caused by today’s unrealistic beauty standards can in fact have a more lasting impact than harmful chemicals.

The only way to counter such prevalent ideals is through promoting self-love, the invisible ingredient in our clean beauty recipe that fuels our creativity, fosters our commitment and makes everything come together in perfect harmony!

Sustainability Matters


Backed by science and rooted in sustainability, Potion Kitchen products are better both for you and for the environment!

As a cruelty-free cosmetics brand and pioneer in clean beauty within the Lebanese market, we think about the environment every step of the way, be it when we formulate, pack or ship.

On the inside, our product range is made with renewable ingredients and locally-sourced superfoods. On the outside, over 80% of our products are filled in glass bottles and our outer packaging is entirely made out of recycled cardboard.

Join our rewards program: return any of your empty glass bottles and get 10% off your next shipment.

Meet the Maker


Scientist by education and entrepreneur by profession, Potion Kitchen founder Rafa Hojeij united her talents into creating Lebanon’s first 100% clean beauty brand. 


The industrial chemist and clean beauty innovator honed her craft over 10 years of experience in top management and R&D formulation for FMCG and holds a Master’s degree in industrial technology alongside a diploma in organic skincare formulation.


In 2018, she launched Potion Kitchen to fulfill her lifelong desire of conceiving a conscious cosmetics label that vows to democratize sustainable self-care products and break the stigma of mainstream beauty standards.


With her forward-looking mindset and pioneering approach, she has always been passionate about contributing to a cleaner and more sustainable future for the beauty and wellness industry.