What Is Clean Beauty?

Are you wondering what clean beauty is?!

At its core, clean beauty means that you can use a product without risking your own health. The ingredients label must contain only safe, non-toxic ingredients.

Well, were you expecting words like ‘natural’ and ‘organic’?

Eventually, the concept of clean beauty is often associated with natural, organic & green beauty, but this can be misleading sometimes. Yes, a clean ingredient can be all-natural and organic, but it’s not a requirement. What is a requirement is that this ingredient should be SAFE.

At Potion Kitchen, we are proud to call ourselves the first Lebanese-native clean beauty brand as we strive to create safe products for ourselves and for people like us who refuse to risk their health for beauty.

Ingredients we don’t and we’ll never use include artificial colorants, sulphates, mineral oils, petroleum derivates, synthetic frangrances, silicones and every controversial ingredient.

We always recommend you to read the ingredients list of your cosmetics products before buying. Some brands hide their secret toxic ingredients under the term ‘fragrances’ so don’t be fooled!

And in case you need any help, don’t hesitate to contact us, we will be glad to tell you more!