Born on the shores of the Mediterranean, Potion Kitchen harnesses the bounties of its landscapes, whispering stories of our homeland. With each creation, we blend sustainability and inclusivity, painting a pure, radiant future.

Committed to a cleaner, more sustainable future for the beauty and wellness industry, our science-rooted formulas are created with plant-based ingredients, with no use of synthetic fragrances, artificial colors, petroleum, sulfates, silicones, or any harmful ingredients.

Devoted to empowering individuals to feel good in their skin, we go beyond clean beauty to advocate for mental health and well-being with a noble mission to democratize clean beauty within the MENA region. Join us on our journey to celebrate the soul of clean beauty, where the Earth's wisdom entwines with the essence of nature, weaving a legacy to celebrate our botanical heritage.


Potion Kitchen emerges as a champion of regional beauty, fueled by a strong dedication to inclusivity. We strive to break down barriers and make
the transformative power of clean home and skincare accessible to all. Witnessing the magic unfold, we invite everyone to embark on an affordable luxury journey, where uncompromising quality intertwines with collective indulgence.

Deeper behind our products, we transcend conventional beauty paradigms, addressing the causes of skin confidence, body acceptance, and mental well-being. Acutely aware of the detrimental impact of unattainable standards, our brand serves as a catalyst for positive change, empowering people to embrace their natural beauty. 

With self-love igniting our creativity and reinforcing our dedication to a harmonious approach, we are reshaping the beauty industry's narrative, fostering a deeper body-mind connection.

Sustainability Matters

Deeply intertwined with sustainability, Potion Kitchen champions a circular approach across its operations, every step, from conscientious sourcing to thoughtful packaging, meticulous manufacturing to eco-friendly
shipping, resonates with our commitment to minimizing our ecological footprint. 

Embracing the power of renewable and upcycled botanicals, we source 80% of our ingredients from the Mediterranean, endorsing circularity to nurture a greener future. Our brand adopts responsible waste management through the innovative "Potions In Cycle" reward program. Join our initiative that rewards every return of six empty bottles with a complimentary gift.

Together, let’s cherish responsible stewardship of resources!